CO-OP WINE SPIRITS BEER OPENS THE FIRST WORLD OF WHISKY STORE IN CANADA
December 15, 2016, Calgary, Alberta – Just in time for the holidays, Co-op Wine Spirits Beer, a division of Calgary Co-op, is celebrating the opening of World of Whisky.
World of Whisky is a new store type for Co-op Wine Spirits Beer and has a dedicated offering of whisky. This is the first store of its kind in Canada.
“Our members have demonstrated an interest in an enhanced whisky offering,” says Ken Keelor, CEO, Calgary Co-op. “Our new World of Whisky store was tailored with a selection that caters to whisky enthusiasts young and old, and offers a knowledgeable team to advise and educate consumers interested in learning more.”
World of Whisky is located on the 15+ level at #240, 333 - 5 Avenue SW, in the Wetherford building, just west of the Petroleum Club. The store is open Monday to Friday from 10 am to
6 pm, Saturdays from 11 am to 4 pm, and is closed on Sundays.
“With over 700 varieties to choose from, including products exclusive to World of Whisky, Calgary Co-op members have the opportunity to explore new tastes, blends and vintages,” says Don McConkey, Managing Director, Co-op Wine Spirits Beer. “While many offerings fall into the $100 - $300 price range, we also offer products in the lower price range including Crown Royal, and still provide a smaller selection of wine, spirits and beer as a convenience to members.”
World of Whisky is another great example of the innovative new store types Calgary Co-op has been testing. Earlier this year, Calgary Co-op rolled out Sips, a smaller format store serving the individual neighbourhood, with the product offering tailored to the unique tastes of the community. The first Sips location opened June 17, 2016, at 8 Weston Drive SW in the community of West Springs.
Calgary Co-op is encouraging members to visit the new World of Whisky location for exclusive savings, unique whiskies for holiday celebrations and unique gift ideas, including gift cards which can be redeemed at any Co-op Wine Spirits Beer location.
About Co-op Wine Spirits Beer
With 27 locations in Calgary, Airdrie, High River, Okotoks and Strathmore, Co-op Wine Spirits Beer provides a sparkling mix of service, selection and savings. Co-op Wine Spirits Beer is a division of Calgary Co-op, one of the largest retail co-operatives in North America. With over 460,000 members, 4,000 employees, assets of $519 million and annual sales over $1.2 billion, Calgary Co-op is committed to lead in food, petroleum, home health care, pharmacy, and wine, spirits and beer. In 2015, through the Co-op Community Foundation and community initiatives, Calgary Co-op invested over $3.9 million into local food poverty reduction programs, youth, education, the environment, and preventative health and wellness. For more information please visit www.calgarycoop.com.
Karen Allan, Senior Manager, Corporate Communications
Calgary Co-operative Association Limited
403-219-6025, ext. 6105