We're here to help you celebrate life's most important moments. Our new look reflects a better, more modern way of delivering on that commitment. It's our promise to provide you with an enhanced membership program and a greater focus on local and exceptional shopping experiences every day.
Why are you changing your logo?
The rebrand and new logo, which will be rolled out in the coming months, marks a new era for our co-operative, that has served Calgary and area for more than 65 years, and signals a renewed commitment to its members to be the right store for life’s essentials and more, every single day. It’s a way to set ourselves apart from the competition and show that we are evolving with our city to meet the needs of our members. The new logo symbolizes our transformation and is only the beginning of many exciting changes to come.
When will all the lines of business be changed over?
We are launching our new Calgary Co-op brand this week, and over the next 12 months we will be rebranding all our lines of business with new signage on storefronts, and our new logo on all collateral including our flyer, throughout our advertising campaigns, on our website and social media channels, and everywhere else you would see our logo.
What is the significance of the logo?
Our new logo marks the evolution of Calgary’s iconic store. It represents a store evolving with its city, it’s a celebration of our connection with Calgary, it’s the fresh food that feeds our community, and the open arms of our co-operative values. It represents the local producers whose hands seed abundant fields, and the motion of wheels we fuel everyday.
What else is changing?
Our new Calgary Co-op brand marks the strength of 65 years and a commitment to a great future. That commitment begins with a renewed promise to be the greatest shopping experience for Calgarians today, every day. We will leverage new tools and technology to improve the shopping experiences of our members. This includes launching a new member-facing app, later in 2023 that will offer instant rewards and benefits, a new modernized membership program, better transparency to patronage earnings, and enhancing the ways members can save.
We will continue to gather feedback from our valued members each step of the way, and know that all decisions we make are focused on what’s best for our members and team members.
Will the stores outside of Calgary also be called Calgary Co-op now?
Yes, all Calgary Co-op stores across all lines of business will be rebranded as Calgary Co-op with the new logos.