May 23, 2019
Whether you consider yourself a collector, connoisseur, or just someone who wants to learn more about wine, Co-op Wine Spirits Beer's new World of Wine store is for you. Now open at 270-333 5 Avenue SW, the 1,100 square foot store features over 700 wines from all over the world, right in the heart of the downtown core.
"We have limited quantities of some special wines alongside a wide selection of everyday wines," says Joe Hudon, Operations Manager, Calgary Co-op Wine Spirits Beer, "We're here for all the wine lovers in the community, whether just learning, someone who regularly enjoys a glass, or you are hoping to add some special boutique wines to your collection."
The standalone store is adjacent to Co-op Wine Spirits Beer's popular World of Whisky store where whisky lovers have found a haven for their favourite spirit. The World of Wine store is similarly geared at those who love their wines.
World of Wine: By Popular Request
"This is a unique type of store for us and well suited to the clientele in the area," says Jeff Ambrose, Vice President, Operations, Calgary Co-op Wine Spirits Beer. "It's another example of how Calgary Co-op Wine Spirits Beer continues to look for growth opportunities and continues to innovate."
With luxurious custom fixtures, soft lighting and unique decor, the World of Wine store is designed to be a welcoming space; one where collectors can feel comfortable alongside someone looking for the ideal Wednesday wine.
Adds Ambrose, "Based on the huge success of the World of Whisky store, the amount of requests we were getting for expanded wine offerings, and the fact that great space became available right across the hall, all those pieces gave us the perfect opportunity to not only develop the World of Wine concept, but to create great synergies and efficiencies by operating the two stores hand in hand."
Taste & Sample New Wines
Another unique feature of the World of Wine store is the sampling area. There's two special devices called Enomatic machines which can preserve open wines and allow them to be served by the sample glass to curious Co-op customers. Up to 16 open bottles of wine will be available for tasting at the new World of Wine store.
"We are here to make wine accessible for our customers," says Hudon, "If a customer is looking for a favourite bottle, or perhaps they're hunting for a hard to find vintage for a special occasion, it's our job to help them find exactly what they want, or to taste and fall in love with something new. I'd say about 60% of the wine here would be the kind of wine you'd find in our other Co-op Wine Spirits Beer stores, while about 40% of the bottles are truly unique and only available at our World of Wine store."
The store was in development for about a year, and was constructed in just two months.
"Our customers, and particularly the ones downtown have been asking for this kind of retail outlet, so we wanted to prioritize that and get the doors open as quickly as possible," shares Ambrose.
Visit the new Co-op World of Wine store at 270-333 5 Avenue SW. The store is open from Monday through Friday from 10am to 6pm and 11am to 4pm Saturdays.
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