5 Reasons to #DrinkPink

May 27, 2019

Red wine drinkers need some refreshment too!
Let’s face it, the vast majority of Albertans love the big, bold, full throttle reds most of the year but as we move into spring and summer we just need some refreshment.  Not everyone can handle the zing and zap acidity of white wines. Enter rosé, the white wine (sort of) for red wine lovers. If you typically prefer red wines, look for a darker coloured rosé, perhaps from Malbec, Cabernet or Syrah which will provide much more flavour compared to a light salmon coloured one. Serve closer to room temperature or lightly chilled and enjoy under the sun. 

Let’s meet in the middle. 
Rosé is a great bottle to share, at a lunch, brunch or any warm weather gathering, inside or outside. It is not quite red and not quite white, it is both. It can be simultaneously dry and fruity or either one of those things. It can be light, delicate, dainty or it can be full flavoured, robust and dark in colour. The truth is, it is down right versatile for an occasion calling for wine. It is a crowd pleaser and uber food friendly because of its low astringency levels and juicy acidity.  

rose foodBecause you love food 
Not many wines pair as easily with food, especially your grilled preparations, as rosé does. Whether that is salmon, shrimp, chicken, kabobs, pork, burgers or even that perfectly pink medium rare Alberta Beef steak. How about patio snacks and appies, charcuterie with cheeses or even paired with a hot dog with mustard if beer isn’t your jam? Rosé offers the perfect balance or refreshing, along with flavour and some light tannic texture. Smoked salmon and sparkling rosé, anyone? 

IT IS NOT SWEET! 
Yes, I am yelling at you. White Zinfandel and the famous Mateus rosé took the wine world by storm oh, about 50 years ago and still everyone seems to believe rosé is sweet. They are not all sweet, and nearly all of them have a little tartness or astringency much like red wine does, thanks to the tannins coming from the light skin contact. Try a French rosé, or an Oregon pinot noir rosé to start. Italian rosé is certainly not sweet either and meant for the table. Frankly you will find a dry rosé in every country aisle in our stores. 

Because wine is a fun libation, no longer hoity-toity.  
Wine is for pleasure, a little hedonism in your glass. Who wouldn’t like swirling the pretty pink hue in their glass as droplets of condensation run down the stem to the finger. It is a splash of sunshine and warmth to sip and savour. Rosé inherently fits into the sights, smells, sounds and feel of the season. It is not to be scoffed at any longer, smeared as sweet red and white mixed together. There is sophistication, elegance and appreciation built into rosé now more than ever before, and for good reason. Get out of your wine rut and into some pink.

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