Forty Creek Whisky’s Master Blender

Bill Ashburn has over 35 years of experience in the industry, with an impressive list of accomplishments spanning both the wine and spirits industries. Prior to joining Forty Creek, Bill gained extensive experience in aged products, blending and product development at an Ontario winery. In 1992, when Forty Creek’s founder, John Hall, purchased the Grimsby distillery, he and Bill teamed up to create strong tasting Canadian whiskies, leading the brand to the award-winning range it is today.

His deep knowledge and passion for blended whiskies led Forty Creek to the launch of its signature Barrel Select, a perennial consumer favourite and gold winner at the 2020 New York International Spirits Competition.

Named “Canada Master Whisky Blender of the Year” in 2020, Bill combines vision and leadership, elements essential to securing Forty Creek’s many accolades.

Sample an exclusive Forty Creek Bottle and meet Bill Ashburn at Grape Escape November 14 + 15, 2025