This is the good stuff.

Gone are the days of confusion in the wine section. No more aimless scanning or choosing something seemingly at random because the label is cool or the price is low. Meet The Social Collection. It tastes great, it’s priced right, and personally, we think the label looks pretty cool. This is wine for the rest of us.

You can confidently serve The Social Collection to your friends, family, colleagues, neighbours, and wine snobs all at once. Everyone likes different things, and with The Social Collection wines, we left no stone unturned in pleasing every palette.

Each “bin” is specially selected by our sommeliers to represent what they love most in wine. It is made for casual sipping over great conversation with good company, paired with fine dining and comfort food, or shared at your next get-together.

This isn’t a wine that laughs at you for your slacks or scoffs at your handbag. This wine catches your eye from across the room, cordially introduces itself, and shakes your hand with just the right amount of firmness and warmth. Nothing clammy here.

We introduce new bins with each vintage and as we discover new vineyards, regions, blends, and expressions. So be social and check back regularly, because the only place you’ll see The Social Collection is on this site and in our stores.

The Social Collection Bin 104

Valpolicella Ripasso

Italy (13.5% abv) 

A deep and pretty black cherry colour in your glass. Sweet and sour cherry and warm balsamic arise on the nose. Super silky and sultry, with great concentration and a light touch of sweet vanilla and mild oak influence. With a medium-long finish of cherry skin and juicy acidity, you’ll do well with this Italian red and Italian fare shared casually with those you love most. Juicy, concentrated, super smooth—your next favourite!

The Social Collection Bin 105


Italy (15% abv) 

Deep and dark in colour. Glass-staining and visibly viscous. A powerful and lifted nose of truffles, raisins, chocolate, and dark, sweet, overtly ripe cherry. The bouquet is intriguing, beguiling, and complex. A voluptuously thick, interestingly concentrated, long, balanced, and chewy red wine. The tannins are ripe and the wine is full of personality. It is a classy, classically-styled Amarone. Amazing with Raisin Glosettes and a long movie, perfect with cheeses and charcuterie, even better for a special occasion or gathering with rich foods and good company. 

Winner of the 2017 Alberta Beverage Award for Judges' Selection in Veneto Blends

The Social Collection Bin 106


Argentina (Mendoza) (14% abv)

Deep in colour and slightly staining with a satin sheen. The nose is a little austere with a floral component of violet, biscuit, and dark fruit. Ripe and pure, not jammy, but a heavy, luscious, and rich concentration. It is what we have come to love about Malbec: warm, dark fruit, a little mocha action, round, plump, and utterly gulpable with long, soft tannins and low acidity. This balanced yummy wine will do you well on any occasion, especially those of large gatherings. Best for BBQ, wild for weddings, and brash at birthdays. Go big or go home!

The Social Collection Bin 109

White Gold

B.C. (Okanagan) (13.3% abv)

A unique blend of Pinot Blanc, Vidal, Siegfried, and Viognier. Pale in colour, it is fruit-driven on the nose, led by apple, pear, peach, and hints of exotic fruits. The palate leans dry although viscous, round, and fresh with a nearly full-bodied mouthfeel. Spicy pears, apples, lemon, and floral flavours excite and mingle. Not sweet and not tight and dry, this wine is eager to please nearly any palate. A favourable wine choice for any day that ends in “y". Fresh, fervent, and always ready to go. Pairs well with fusion dishes, seafood, salads, and potluck dinners.

The Social Collection Bin 110


California (12.8% abv)

This medium-bodied red is round, fleshy, generous and easy-going. Its beaming hue of electric plum glimmers in your glass. In typical Merlot fashion, it exudes warm vanilla, mocha and plum on the nose, spilling into a plump, textured wine with loads of red cherry and plum flavours. Riding a ripe concentration of red fruits, this is great for pork dishes, firm cheeses and family-style Italian dinners.

The Social Collection Bin 112


California (12.8% abv)

An appealing light straw hue glimmers in the glass. The nose is rich with candy apple, soft ripe pineapple and tropical fruit that oozes slowly and broadly over the rim of your glass. This is a clean, fresh and vibrant style of Chardonnay. An extremely understated oak influence makes for a crisp, straightforward wine, perfect when served ice cold and paired with casual fare, green salad with vinaigrette or with good company.

The Social Collection Bin 113

French Mediterranean Blend 2017

France (12.5% ABV)

A wine for all occasions and every reason to sip! This wine presents itself a pale lemon colour in the glass and oozes of complex aromas reminiscent of exotic fruits, spices and flowers from far away lands.  It’s a very intriguing blend of Grenache Blanc, Vermentino (or Rolle in France) Chenin Blanc, Chasan, Mauzac and Sauvignon Blanc.  Social Collection Bin #113 is a perfectly cocktail-able wine with a luscious, plump texture and mouth-watering acidity, that’s vivid, ample, balanced and persistent.  This is easy to drink as a libation although it will pair perfectly with rich seafood dishes, creamy pasta sauces or a variety of hors d’ouvres at your next gathering.  

The Social Collection Bin 114

Côtes du Rhône Villages 2016

France (14% abv)

Deeply coloured and staining in the glass, this perfectly plum-coloured wine is hard to resist.  The aromatics are intense, wafting over the rim, painting an aromatic scene of bramble, spice and licorice.  Made up of the “Holy Trinity” of grapes, Grenache, Syrah and Mourvedre it is juicy, intense, plush and energetic. Supple tannins tingle the gums while the ripe fruit pleases the palate.  A dangerously easy wine to drink, this is an easy entertainer and a willing partner for nearly any culinary dance.  Best served alongside a plethora of appies at your next gathering or with casual fare such as homemade burgers, a steak sandwich or pierogis and sausages.  

The Social Collection Bin 115

Red Blend

Mendoza, Argentina (14.5% abv)

Deep, dark and intense, this coats and stains after a swirl in your glass as the viscous legs slide seductively down to the bowl.  It is powerful and unabashed on the nose, exuding an alluring bouquet of warm, rich, ripe dark fruits.  The cassis, blackberry, violets, vanilla, mocha and oak notes are mesmerizing.   Full and mellow while offering abundance in flavour, texture and length, take warning before opening a bottle that this will be hard to resist.  A wine with this much personality needs an equal match, whether that is the company you are sharing it with or the dishes served alongside it.  A super solid bang for your buck any day and for any wine occasion, it’s a mix of Cabernet Sauvignon, Malbec, Syrah, Petit Verdot, Cabernet Franc. 

Winner of the 2019 Alberta Beverage Award for Best in Class in Red Blends

The Social Collection Bin 117

Côtes de Provence Rosé

France (12% ABV)

Could your wine be any prettier than this pink hue in your glass?  Delicate and light in appearance and lifted and bright on the nose, this is summer in the south of France, in your glass.  Light rose petals, young strawberries and watermelon juice whispers softly to your senses and dances on the palate.  There is a balance of softness juxtaposed against crisp acidity floating on a smooth body and accented with a little blood orange tartness.  This sensual little number is perfect on the patio, under the sun, and served chilled.  It will do well at late lunches with the ladies or when you are preparing dinner.  This Grenache, Cinsault, Syrah blend is great with salmon, grilled shrimp or chicken and perfect with a wicked summer gazpacho and fancy sandwiches.  

The Social Collection Bin 118

Sonoma Coast Pinot Noir

California (13.5% ABV)

This 100% Pinot Noir cuvee reflects the cool microclimate of the Sonoma Coast AVA, selected from vineyards in the western portion of Carneros and the Petaluma Gap. The cool windy climate and low yield of these vineyards allow Pinot Noir grapes to mature slowly while retaining their natural acidity, with bright flavors of red cherries, raspberries and spice. We showcase the elegant side of Pinot Noir by aging in large neutral oak casks and older French oak barrels to keep new oak flavors to a minimum. Lively acidity on the finish makes it an ideal accompaniment to grilled fish and fowl or barbecued meats.

The Social Collection Bin 119

Bordeaux Blend

France (13.5%  ABV)

A rare blend of extraordinary quality and suprising value, Clear garnet red colour with purple tints, on the palate flavours of blackcurrent and raspberry, quite spicy and silghtly tannic.

The Social Collection Bin 120

Red Blend

Portugal (13.5%  ABV)

You'll enjoy flavours and aromas of blackberries and raspberries, spices and vanilla. It is full bodied and smooth, with a long elegant finish. This wine will pair well with pizza, pasta and charcuterie.

The Social Collection Bin 122

Cabernet Sauvignon

Columbia Valley (14.5%  ABV)

This enjoyable Cabernet showcases aromas of red fruits and toast with a hint of sweet spice. The wine is soft and balanced with flavours of cherries, blueberries and toast.

The Social Collection Organic Red Wine

Montepulciano d’Abruzzo

Italy (12.5%)

This organically farmed wine showcases a vibrant ruby color. Ripe cherry, blackberry and a hint of coco waft from the glass and carry through on the palate. With velvety tannins balanced with mouth watering acidity, this juicy, medium body wine is ideal to pair with food such as pizza and burgers, or as an easy sipper over great conversation. 

The Social Collection Organic White Wine

Trebbiano d’Abruzzo

Italy (12.5%) 

Soft pale lemon in color this organic wine offers vibrant aromas of warm apple, ripe pear and lemon jump from the glass. The light bodied palate is refreshing with crisp acidity complemented by flavors of citrus, pear, apple and a touch of spice for added complexity. This is a well balanced white wine from Italy that’s versatility makes it ideal to enjoy on its own or to pair with foods such as seafood, white meats, vegetarian dishes as well as seasonal salads.