This is the good stuff.

Gone are the days of confusion in the wine section. No more aimless scanning or choosing something seemingly at random because the label is cool or the price is low. Meet The Social Collection. It tastes great, it’s priced right, and personally, we think the label looks pretty cool. This is wine for the rest of us.

You can confidently serve The Social Collection to your friends, family, colleagues, neighbours, and wine snobs all at once. Everyone likes different things, and with The Social Collection wines, we left no stone unturned in pleasing every palette.

Each “bin” is specially selected by our sommeliers to represent what they love most in wine. It is made for casual sipping over great conversation with good company, paired with fine dining and comfort food, or shared at your next get-together.

This isn’t a wine that laughs at you for your slacks or scoffs at your handbag. This wine catches your eye from across the room, cordially introduces itself, and shakes your hand with just the right amount of firmness and warmth. Nothing clammy here.

We introduce new bins with each vintage and as we discover new vineyards, regions, blends, and expressions. So be social and check back regularly, because the only place you’ll see The Social Collection is on this site and in our stores.

The Social Collection Bin 106


Argentina (Mendoza) (14% abv)

Deep in colour and slightly staining with a satin sheen. The nose is a little austere with a floral component of violet, biscuit, and dark fruit. Ripe and pure, not jammy, but a heavy, luscious, and rich concentration. It is what we have come to love about Malbec: warm, dark fruit, a little mocha action, round, plump, and utterly gulpable with long, soft tannins and low acidity. This balanced yummy wine will do you well on any occasion, especially those of large gatherings. Best for BBQ, wild for weddings, and brash at birthdays. Go big or go home!

The Social Collection Bin 105


Italy (15% abv) 

Deep and dark in colour. Glass-staining and visibly viscous. A powerful and lifted nose of truffles, raisins, chocolate, and dark, sweet, overtly ripe cherry. The bouquet is intriguing, beguiling, and complex. A voluptuously thick, interestingly concentrated, long, balanced, and chewy red wine. The tannins are ripe and the wine is full of personality. It is a classy, classically-styled Amarone. Amazing with Raisin Glosettes and a long movie, perfect with cheeses and charcuterie, even better for a special occasion or gathering with rich foods and good company. 

Winner of the 2017 Alberta Beverage Award for Judges' Selection in Veneto Blends

The Social Collection Bin 113

French Mediterranean White Blend

France (12.5% ABV)

A wine for all occasions and every reason to sip! This wine presents itself a pale lemon colour in the glass and oozes of complex aromas reminiscent of exotic fruits, spices and flowers from far away lands.  It’s a very intriguing blend of Grenache Blanc, Vermentino (or Rolle in France) Chenin Blanc, Chasan, Mauzac and Sauvignon Blanc.  Social Collection Bin #113 is a perfectly cocktail-able wine with a luscious, plump texture and mouth-watering acidity, that’s vivid, ample, balanced and persistent.  This is easy to drink as a libation although it will pair perfectly with rich seafood dishes, creamy pasta sauces or a variety of hors d’ouvres at your next gathering.  

The Social Collection Bin 114

Côtes du Rhône Villages

France (14% abv)

Deeply coloured and staining in the glass, this perfectly plum-coloured wine is hard to resist.  The aromatics are intense, wafting over the rim, painting an aromatic scene of bramble, spice and licorice.  Made up of the “Holy Trinity” of grapes, Grenache, Syrah and Mourvedre it is juicy, intense, plush and energetic. Supple tannins tingle the gums while the ripe fruit pleases the palate.  A dangerously easy wine to drink, this is an easy entertainer and a willing partner for nearly any culinary dance.  Best served alongside a plethora of appies at your next gathering or with casual fare such as homemade burgers, a steak sandwich or pierogis and sausages.  

The Social Collection Bin 115

Red Blend

Mendoza, Argentina (14.5% abv)

Deep, dark and intense, this coats and stains after a swirl in your glass as the viscous legs slide seductively down to the bowl.  It is powerful and unabashed on the nose, exuding an alluring bouquet of warm, rich, ripe dark fruits.  The cassis, blackberry, violets, vanilla, mocha and oak notes are mesmerizing.   Full and mellow while offering abundance in flavour, texture and length, take warning before opening a bottle that this will be hard to resist.  A wine with this much personality needs an equal match, whether that is the company you are sharing it with or the dishes served alongside it.  A super solid bang for your buck any day and for any wine occasion, it’s a mix of Cabernet Sauvignon, Malbec, Syrah, Petit Verdot, Cabernet Franc. 

Winner of the 2019 Alberta Beverage Award for Best in Class in Red Blends

The Social Collection Bin 117

Côtes de Provence Rosé

France (12% ABV)

Could your wine be any prettier than this pink hue in your glass?  Delicate and light in appearance and lifted and bright on the nose, this is summer in the south of France, in your glass.  Light rose petals, young strawberries and watermelon juice whispers softly to your senses and dances on the palate.  There is a balance of softness juxtaposed against crisp acidity floating on a smooth body and accented with a little blood orange tartness.  This sensual little number is perfect on the patio, under the sun, and served chilled.  It will do well at late lunches with the ladies or when you are preparing dinner.  This Grenache, Cinsault, Syrah blend is great with salmon, grilled shrimp or chicken and perfect with a wicked summer gazpacho and fancy sandwiches.  

The Social Collection Bin 118

Sonoma Coast Pinot Noir

California (13.5% ABV)

This 100% Pinot Noir cuvee reflects the cool microclimate of the Sonoma Coast AVA, selected from vineyards in the western portion of Carneros and the Petaluma Gap. The cool windy climate and low yield of these vineyards allow Pinot Noir grapes to mature slowly while retaining their natural acidity, with bright flavors of red cherries, raspberries and spice. We showcase the elegant side of Pinot Noir by aging in large neutral oak casks and older French oak barrels to keep new oak flavors to a minimum. Lively acidity on the finish makes it an ideal accompaniment to grilled fish and fowl or barbecued meats.

The Social Collection Bin 119

Bordeaux Blend

France (13.5%  ABV)

A rare blend of extraordinary quality and suprising value, Clear garnet red colour with purple tints, on the palate flavours of blackcurrent and raspberry, quite spicy and silghtly tannic.

The Social Collection Bin 120

Red Blend

Portugal (13.5%  ABV)

You'll enjoy flavours and aromas of blackberries and raspberries, spices and vanilla. It is full bodied and smooth, with a long elegant finish. This wine will pair well with pizza, pasta and charcuterie.

The Social Collection Bin 122

Cabernet Sauvignon

Columbia Valley (14.5%  ABV)

This enjoyable Cabernet showcases aromas of red fruits and toast with a hint of sweet spice. The wine is soft and balanced with flavours of cherries, blueberries and toast.

The Social Collection Bin 123

Merlot 2017

Columbia Valley (14.5%)

A plush and succulent Merlot with layers of blueberry, strawberries, fresh baking spice and a decedent touch of cocoa. The smooth tannins and full body are great for an easy sipping crowd-pleasing style.

The Social Collection Bin 124

Chardonnay 2018

Columbia Valley (13%)

The perfect combination of textural and smooth, with a medium body and refreshing acid. Flavours of lemon, pear and yellow apple are enhanced by vanilla, oak and butter notes that lend themselves to a luxuriously long finish.

The Social Collection Organic Red Wine

Montepulciano d’Abruzzo

Italy (12.5%)

This organically farmed wine showcases a vibrant ruby color. Ripe cherry, blackberry and a hint of coco waft from the glass and carry through on the palate. With velvety tannins balanced with mouth watering acidity, this juicy, medium body wine is ideal to pair with food such as pizza and burgers, or as an easy sipper over great conversation. 

The Social Collection Bin 111

Cabernet Sauvignon

California (12.7% abv)

An animated ruby hue nicely compliments the comforts of home, together with youthful, vibrant whiffs of candy, currants and spring flowers. This ripe Cabernet Sauvignon is understated, fresh and fruit-driven.  6 months in oak acts as a crack of salt and pepper seasoning, soothing a layer of dark cherry peels. This kinetic red is perfect after a listless mid-week commute home, or a perfect companion to grilled foods, casual meals and large gatherings.

The Social Collection Bin 108

Pinot Rosé

B.C. (Okanagan) (12.9% abv)

It is the colour of freshly squeezed cherry juice. The nose, loaded with watermelon, cherry, and red apple skin is ripe, soft, and enticing in its aromas. A rich Rosé in colour and texture. Lovely sweet cherry pie filling dominates the medium-sweet palate that finishes dry and clean. A tiny hint of tannins or cherry skin astringency adds some mouthfeel and intrigue. A pretty finish lingers long on the palate. Crush this crushable Rosé under the sun, in the kitchen, at the dining room table, in your favourite chair, or even while cleaning the house! Seriously, is there an inappropriate time for Rosé?

The Social Collection Bin 116

Pinor Noir

B.C. (Okanagan) (13.3% abv)

The beauty of Pinot Noir is its versatility, and this Canadian classic is no exception. It is persistent, insistent and confident. It features full flavours of ripe cherry, strawberry, earthy soot and sage spice while maintaining a light and smooth mouthfeel. Serve it to your favourite dinner guests over salmon or other fatty fish, roasted chicken, or pasta dishes.

Winner of the 2019 Alberta Beverage Award for Judges' Selection in Pinot Noir