This is the good stuff.

Gone are the days of confusion in the wine section. No more aimless scanning or choosing something seemingly at random because the label is cool or the price is low. Meet The Social Collection. It tastes great, it’s priced right, and personally, we think the label looks pretty cool. This is wine for the rest of us.

You can confidently serve The Social Collection to your friends, family, colleagues, neighbours, and wine snobs all at once. Everyone likes different things, and with The Social Collection wines, we left no stone unturned in pleasing every palette.

Each “bin” is specially selected by our sommeliers to represent what they love most in wine. It is made for casual sipping over great conversation with good company, paired with fine dining and comfort food, or shared at your next get-together.

This isn’t a wine that laughs at you for your slacks or scoffs at your handbag. This wine catches your eye from across the room, cordially introduces itself, and shakes your hand with just the right amount of firmness and warmth. Nothing clammy here.

We introduce new bins with each vintage and as we discover new vineyards, regions, blends, and expressions. So be social and check back regularly, because the only place you’ll see The Social Collection is on this site and in our stores.

The Social Collection Bin 104

Valpolicella Ripasso

Italy (13.5% abv) 

A deep and pretty black cherry colour in your glass. Sweet and sour cherry and warm balsamic arise on the nose. Super silky and sultry, with great concentration and a light touch of sweet vanilla and mild oak influence. With a medium-long finish of cherry skin and juicy acidity, you’ll do well with this Italian red and Italian fare shared casually with those you love most. Juicy, concentrated, super smooth—your next favourite!

The Social Collection Bin 105

Amarone

Italy (15% abv) 

Deep and dark in colour. Glass-staining and visibly viscous. A powerful and lifted nose of truffles, raisins, chocolate, and dark, sweet, overtly ripe cherry. The bouquet is intriguing, beguiling, and complex. A voluptuously thick, interestingly concentrated, long, balanced, and chewy red wine. The tannins are ripe and the wine is full of personality. It is a classy, classically-styled Amarone. Amazing with Raisin Glosettes and a long movie, perfect with cheeses and charcuterie, even better for a special occasion or gathering with rich foods and good company. 

Winner of the 2017 Alberta Beverage Award for Judges' Selection in Veneto Blends

The Social Collection Bin 106

Malbec

Argentina (Mendoza) (14% abv)

Deep in colour and slightly staining with a satin sheen. The nose is a little austere with a floral component of violet, biscuit, and dark fruit. Ripe and pure, not jammy, but a heavy, luscious, and rich concentration. It is what we have come to love about Malbec: warm, dark fruit, a little mocha action, round, plump, and utterly gulpable with long, soft tannins and low acidity. This balanced yummy wine will do you well on any occasion, especially those of large gatherings. Best for BBQ, wild for weddings, and brash at birthdays. Go big or go home!

The Social Collection Bin 108

Pinot Rosé

B.C. (Okanagan) (12.9% abv)

It is the colour of freshly squeezed cherry juice. The nose, loaded with watermelon, cherry, and red apple skin is ripe, soft, and enticing in its aromas. A rich Rosé in colour and texture. Lovely sweet cherry pie filling dominates the medium-sweet palate that finishes dry and clean. A tiny hint of tannins or cherry skin astringency adds some mouthfeel and intrigue. A pretty finish lingers long on the palate. Crush this crushable Rosé under the sun, in the kitchen, at the dining room table, in your favourite chair, or even while cleaning the house! Seriously, is there an inappropriate time for Rosé?

The Social Collection Bin 109

White Gold

B.C. (Okanagan) (13.3% abv)

A unique blend of Pinot Blanc, Vidal, Siegfried, and Viognier. Pale in colour, it is fruit-driven on the nose, led by apple, pear, peach, and hints of exotic fruits. The palate leans dry although viscous, round, and fresh with a nearly full-bodied mouthfeel. Spicy pears, apples, lemon, and floral flavours excite and mingle. Not sweet and not tight and dry, this wine is eager to please nearly any palate. A favourable wine choice for any day that ends in “y". Fresh, fervent, and always ready to go. Pairs well with fusion dishes, seafood, salads, and potluck dinners.

The Social Collection Bin 110

Merlot

California (12.8% abv)

This medium-bodied red is round, fleshy, generous and easy-going. Its beaming hue of electric plum glimmers in your glass. In typical Merlot fashion, it exudes warm vanilla, mocha and plum on the nose, spilling into a plump, textured wine with loads of red cherry and plum flavours. Riding a ripe concentration of red fruits, this is great for pork dishes, firm cheeses and family-style Italian dinners.

The Social Collection Bin 111

Cabernet Sauvignon

California (12.7% abv)

An animated ruby hue nicely compliments the comforts of home, together with youthful, vibrant whiffs of candy, currants and spring flowers. This ripe Cabernet Sauvignon is understated, fresh and fruit-driven.  6 months in oak acts as a crack of salt and pepper seasoning, soothing a layer of dark cherry peels. This kinetic red is perfect after a listless mid-week commute home, or a perfect companion to grilled foods, casual meals and large gatherings.

The Social Collection Bin 112

Chardonnay

California (12.8% abv)

An appealing light straw hue glimmers in the glass. The nose is rich with candy apple, soft ripe pineapple and tropical fruit that oozes slowly and broadly over the rim of your glass. This is a clean, fresh and vibrant style of Chardonnay. An extremely understated oak influence makes for a crisp, straightforward wine, perfect when served ice cold and paired with casual fare, green salad with vinaigrette or with good company.

The Social Collection Bin 113

French Mediterranean Blend 2017

France (12.5% ABV)

A wine for all occasions and every reason to sip! This wine presents itself a pale lemon colour in the glass and oozes of complex aromas reminiscent of exotic fruits, spices and flowers from far away lands.  It’s a very intriguing blend of Grenache Blanc, Vermentino (or Rolle in France) Chenin Blanc, Chasan, Mauzac and Sauvignon Blanc.  Social Collection Bin #113 is a perfectly cocktail-able wine with a luscious, plump texture and mouth-watering acidity, that’s vivid, ample, balanced and persistent.  This is easy to drink as a libation although it will pair perfectly with rich seafood dishes, creamy pasta sauces or a variety of hors d’ouvres at your next gathering.  

The Social Collection Bin 114

Cotes du Rhone Villages 2016

France (14% abv)

Deeply coloured and staining in the glass, this perfectly plum-coloured wine is hard to resist.  The aromatics are intense, wafting over the rim, painting an aromatic scene of bramble, spice and licorice.  Made up of the “Holy Trinity” of grapes, Grenache, Syrah and Mourvedre it is juicy, intense, plush and energetic. Supple tannins tingle the gums while the ripe fruit pleases the palate.  A dangerously easy wine to drink, this is an easy entertainer and a willing partner for nearly any culinary dance.  Best served alongside a plethora of appies at your next gathering or with casual fare such as homemade burgers, a steak sandwich or pierogis and sausages.  

The Social Collection Bin 115

Red Blend

Mendoza, Argentina (14.5% abv)

Deep, dark and intense, this coats and stains after a swirl in your glass as the viscous legs slide seductively down to the bowl.  It is powerful and unabashed on the nose, exuding an alluring bouquet of warm, rich, ripe dark fruits.  The cassis, blackberry, violets, vanilla, mocha and oak notes are mesmerizing.   Full and mellow while offering abundance in flavour, texture and length, take warning before opening a bottle that this will be hard to resist.  A wine with this much personality needs an equal match, whether that is the company you are sharing it with or the dishes served alongside it.  A super solid bang for your buck any day and for any wine occasion, it’s a mix of Cabernet Sauvignon, Malbec, Syrah, Petit Verdot, Cabernet Franc. 

The Social Collection Bin 216

Pinor Noir

B.C. (Okanagan) (13.3% abv)

The beauty of Pinot Noir is its versatility, and this Canadian classic is no exception. It is persistent, insistent and confident. It features full flavours of ripe cherry, strawberry, earthy soot and sage spice while maintaining a light and smooth mouthfeel. Serve it to your favourite dinner guests over salmon or other fatty fish, roasted chicken, or pasta dishes.